Documentary of the Third Exhibition of the 137th China Import and Export Fair (Canton Fair)

1. Basic information about the exhibition
Date: May 1-5, 2025
Venue: Pazhou International Convention and Exhibition Center, Guangzhou, China
Exhibition booth: Booth 41-42, Zone I, Hall 20.2

2. Exhibition Overview
During this exhibition, our International Trade Division selected 4 business backbones to form a professional team and participate in the industry exhibition area with the latest developed luggage series products. Despite the relatively remote location and limited exhibition area, the unified brand image display system and distinctive product matrix layout have successfully attracted global buyers to stop and negotiate. The daily average reception volume of the booth reaches 90 people, forming a sustained peak of commercial and trade docking.

3. Current situation of business negotiations
The exhibited products have gained attention from multiple parties due to their innovative design concepts and high-quality materials and craftsmanship. The inquiries from buyers cover the full process details such as product parameters, price system, production cycle, and quality certification. The business team strictly adheres to international business etiquette standards and completes 186 effective customer connections with professional competence, including 42 key follow-up potential customers and 21 cooperation memorandums reached on-site.

4. Customer Relationship Management Effectiveness
This exhibition has achieved three major strategic goals:
Maintain existing strategic partnerships and achieve a 35% increase in orders
Expand the customer base in emerging markets and add 58 registered purchasers
Establish 3 cross-border supply chain cooperation channels, involving Southeast Asia, Central and Eastern Europe, and Latin America

5. International Business Exchange
During the exhibition, we received procurement representatives from 22 countries and regions, facilitating 17 multilateral trade negotiations, including 3 government economic and trade delegation sessions. This cross-cultural business interaction fully reflects the win-win concept of international trade cooperation under the framework of the "Belt and Road" initiative.

6. Exhibition Summary
The exhibition, which lasted for five days, successfully concluded at 4:00 pm on May 5th. The participating team strictly follows the dismantling process specifications. A total of 209 valid business opportunity leads have been obtained from this exhibition, with an expected conversion rate of 28%, laying a solid foundation for the annual export performance growth. According to our company's international marketing strategy plan, we have initiated preparations for the 138th Canton Fair and will continue to enhance our exhibition efficiency with professional and international standards.